Why your business needs affiliate marketing?

30.06.2021

Affiliate marketing is an advertising model for promoting business online. A partner receives a reward for attracting an audience if it has completed a targeted action: purchase, subscription, etc.

The system involves an advertiser and a publisher, they work according to the CPA model. Let's take a look at it.

CPA

Cost per action is a model of payment for advertising on the Internet, where a customer pays only for targeted actions of attracted visitors.

CPA solves the following tasks:

Increase incoming traffic
Attract new sales
Increase brand awareness
Reduce advertising costs

Advertisers and publishers

These are the two members who run the affiliate marketing system. Each of them has their own role. The publisher receives a reward for bringing the buyer to the customer's website. The advertiser pays a commission to the affiliate network for getting buyers.

Advertisers are classified according to their business dimension:

Online shopping
Marketplaces
Financial services
Online Services
Mobile applications
Online Games

Publishers differ based on the tools they use to drive traffic:

Content platform
Influencers (bloggers)
Loyalty program
Email Marketing
Traffic arbitrage
SMM

Affiliate marketing acts as a meeting place for those who are looking for traffic and who are ready to drive it. The CPA payment model allows you to conduct such activity transparently and efficiently for both parties.

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