Description

Spinny is a new age used car end-to-end platform in India. By establishing absolute trust & simplicity in transactions, we are bringing radical change to the way people buy used cars. We present our customers thoroughly inspected high-quality cars while making sure the overall process is entirely transparent and seamless. Every Spinny car must pass a 200-Point rigorous quality check and comes with a 5-Day no questions asked money-back guarantee. Our customers can shortlist a car of their choice from our online platform, and then can visit our physical car hubs for a no-obligation test drive. The right selection, adequate assortment, fair & scientific pricing, and assistance in decision making are the core pillars of our business model.

Target Audiences:
Age Group: 25 yrs-55 years; Disposable Income: 5 lacs or above

Behaviors: Interest in Used cars, 2nd hand cars and 4 wheelers

Do’s
Emailers
SMS
App notifications
Google display
Missed call

Don’ts
SEM ads on Spinny’s brand kw’s on
google/bing.
Facebook Ads
Native ads on platforms like Taboola,
outbrain, mgid, adgebra, Times Native,
Yahoo Native etc.
Churning the same leads to competition.
Cookie stuffing

Key Markets:
Any traffic or leads beyond the marked geographies will be non-billable

Penalty
1. Brand Bidding - 1st Instance: Warning and Payout cut of 20%, 2nd Instance: Blacklisting of Affiliate partner
2. Affiliate calling customers on behalf of Spinny- 1st Instance - Blacklisting of Sub affiliate and Payout cut of 50%, 2nd Instance - 100% payout cut and Blacklisting of Affiliate partner

Lead to Visit-8%
Lead to delivery-1.3%
Visit to token-20%

Geography: Delhi NCR, Bangalore, Hyderabad, Mumbai, Pune, Lucknow, Chennai, Kolkata, Ahmedabad, Tier 2 – Chandigarh, Indore, Coimbatore, Lucknow, Jaipur